Pitillos Spring
May 2018 —
Client: Pitillos
Agency: Pixel & Pixel
Team: Enrico Varagnolo. Oliver Berna, Victor Coello, Lucas
Role: Art Direction, Modeling, Motion Graphics

Pitillos is Spain brand of shoes specialized in artesanal manufacture and fashion style for all types of feet.

The Concept
The client came to the agency with a defined idea for a seasonal spring campaign. Low Poly meets origami 3D born as a combination of two styles with rather different paths. The idea behind it was to evoke a dialogue between traditional and contemporary. All the objects and enviormentes where modeled based on spring themes, plants, animals. The human models are Cristina Lara and Bruno Hortelano, two well known Spanish athletes.

The Process

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